As part of UCLA's notorious AUD Happy Hour Crew, I took responsibility for the organization of bi-weekly all-school events, usually comprising of some variety of grilled meat accompanied by suitable libations. I was also in charge of marketing for these events, and developed a set of fliers to promote the events. These began with a teaser campaign before the first Happy Hour, and followed a similar language and structure throughout the year. The designs were meant to be both humorous and informative, while reinforcing the Happy Hour branding I'd created.
I also organized another series of gatherings outside of school, for which the fliers took on a cleaner, more web-friendly look. These fliers were meant to append to emails as attachments, providing a clear graphic along with the date and time of the event. Again I created a stylistic template for these events that was separate and distinct from the Happy Hour fliers, to differentiate the one set from the other.