TEAM: Maiko Benfey, Traci Larson, Deane Madsen
ADVISOR: Andrea Lenardin Madden, AIA
BRIEF: Design of mobile cupcake shop for Sprinkles Cupcakes of Beverly Hills
One of Andrea Lenardin Madden's many roles is that of creative director of Sprinkles Cupcakes, for whom she has designed 10 stores, and everything in them aside from the cupcakes. The Sprinkles Mobile project emerged during the food truck craze that swept across Los Angeles, and was fabricated by notorious auto chophouse West Coast Customs. The studio's role was to design a new Mobile to showcase Sprinkles' cupcakes on the go, scrutinizing every detail down to the hubcaps. We built full-scale models in the office in addition to our photo-rendered visualizations, and oversaw the fabrication of this unique movable storefront.