TEAM: Maiko Benfey, Traci Larson, Deane Madsen
ADVISOR: Andrea Lenardin Madden (principal, a l m project, inc; AIA)
ROLE: Project Manager
BRIEF: Tenant improvement for Salades de Provence Cafe at Frederic Fekkai, Rodeo Drive, Beverly Hills
For this project, we took an existing bistro skeleton, and transformed it into a fine dining venue worthy of its Rodeo Drive address. The concept was to incorporate restaurateur Richard Makinadjian's French provincial roots into a lush, outdoor rooftop garden where salon patrons could enjoy crisp salades al fresco (or, to continue the French metaphor, en plein air). Using colors associated with the five senses, a l m project created a palette of earthy tones to re-imagine Salades de Provence's identity. Painted wainscots matched with outdoor furnishings and staff uniforms to bring together a cohesive look to the separate courtyard and terrace spaces.